Common marketing techniques and marketing for small businesses include networking, word of mouth, customer referrals, yellow pages directories, local TV, radio, outdoor ads, local newspapers, billboards, roadside advertisements door to door and the Internet today.
Electronic media such as television can be very expensive for a small business and is usually intended to create awareness of a product or service, but if your town is a small television or radio station, advertising in this way can be an alternative achievable, because the price is usually not exaggerated.
Currently the Internet is the global reach alternative for small businesses, many small business owners and companies are more affordable and effective advertising in this market. The two most popular and easy to use are Google AdWords and Yahoo! Search Marketing, Google Adwords, reaches all corners of the earth, whether its strategy is to conquer distant markets as neighbors in their area of influence, this is an effective, advertising on the web is as economical as you take it up, and easy to implement, besides being very fast, if you decide to implement a campaign today, normally and in accordance with its market segmentation, morning and see results.
